It might be months since you’ve picked up a hair dryer. With the spread of COVID-19 keeping so many Americans home, many of us have gotten into the habit of “air drying,” skipping makeup, and wearing more comfortable clothes. As you ease back into those pre-pandemic routines, check a new hair dryer out there that’s pretty much the next essential item in the beauty industry.

The iQ Perfetto touts itself as the world's lightest hair dryer. It’s equipped with an intelligent brushless motor, allowing the hair to dry 30% faster than any other dryer on the market. The iQ Perfetto features state-of-the-art Oxy Active Technology that provides antibacterial benefits and seals the hair cuticles, keeping color treated hair looking fresh for longer. This dryer also emits negative ions to neutralize frizz and promote hair regeneration. For anyone who had big hair in the 80s or 90s, the dryer also comes with one of those amazing diffusers that might have been your hair’s best friend decades ago!

With three speeds and three temperatures, the end result is healthy-looking shiny hair. The dryer sells for $399.95 and is available at amazon.com. 

IQ Perfetto comes from the GAMA Professional line, an Italian company founded over 50 years ago in Bologna. They are known for their innovative technology and cutting edge hair and beauty care products. Sound familiar? GAMA launched the world's first ever consumer hair straightener in 1969.