Blending art and business is one of Wendy Cromwell’s many specialties. So who better to write about the iconic Andy Warhol - who mastered blending business strategy with art production - than Cromwell herself?

In our September/ October issue, Cromwell gave us an introduction to art fairs in “Art Fairs 101”. Now, she walks us through the lasting legacy of Warhol on the art industry and beyond.

“From his early career as a fashion illustrator, Andy Warhol understood the power of media imagery, the reach of advertising, and the fleeting attention span of the modern consumer.That’s partly why he painted images taken straight from pop culture. From the success of his signature paintings in the early 1960s, Warhol became a celebrity. His art became a global brand through merchandising and cultivating a celeb persona. Selfies? Warhol practically invented them!”

Between Warhol’s techniques as an artist (silkscreen, anyone?) and his business acumen, Cromwell navigates it all for you in our current issue. Need to subscribe? It’s easy, click here: https://www.sophisticatedstlouis.com/mag/subscribe

Outside of Cromwell’s column here at SL, her roots in the art industry run deep. She founded Cromwell Art 18 years ago and was Vice President of Sotheby’s Contemporary Art for nearly a decade. Before that, she ran a Fortune 500 corporate art collection. We look forward to hearing more from you soon, Wendy!