With a mission to reimagine how people experience travel centers, Michael Rubenstein and Chad Wallis return to their home turf to introduce their innovative concept, Wally’s, to Saint Louis in Spring 2022.

”Wally’s is home of the Great American Road Trip and we have created a unique and interactive guest experience for the traveler. We are thrilled to be bringing our great service, tasty food and clean restrooms to Fenton,” says Wally’s President and CEO Michael Rubenstein. Wally’s founders, Rubenstein and Wallis, have strong roots in the Saint Louis region having grown up in Sullivan and Cuba, Missouri, respectively.

Rubenstein recalls driving to the city on highway 44, “Driving in from Sullivan, I always knew we were close to Saint Louis when we saw the Chrysler Plant,” Rubenstein recalls, “so when we learned about the redevelopment efforts in Fenton, it felt like a natural fit and exciting opportunity to be a part of the revitalization of that property.” Drawing inspiration from the idyllic family road trips of the 1970s and 1980s, the space features creative design and unique merchandising activations like a full-size Winnebago inside the store, camping diorama (Camp Wallyhaha) and an apparel wall spotlighting Wally’s branded hats, t-shirts and sweatshirts.

The 36,000 square foot retail space also houses meticulously clean bathrooms and a Wally’s Café, think food court 2.0, featuring a hand carved BBQ station, freshly made coffee, freshly made sandwiches and Jerky by the pound. There will be no shortage of snacks like Wally’s fresh popped popcorn, hand-scooped ice cream and freshly baked goods. No detail was left out in the design and amenities at Wally’s. The team truly understands what is important to today’s commuter and traveling families.

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