As "The Great Gatsby" Reaches the Century Mark Clementines & The Hi-Pointe Commemorate the Milestone

by Julie Lally / Photos courtesy of Clementine’s Naughy and Nice Ice Creamery

F. Scott Fitzgerald's iconic novel "The Great Gatsby" turns 100 this year. To commemorate, Clementine's Ice Cream has created four new flavors themed to the book.

In addition, The Hi-Pointe movie theater will be showing the 2013 film "The Great Gatsby" on March 16 at 3pm, along with a meet-up with the Novel Neighbor book club. The book club will be reading the book, "The Chosen and The Beautiful" by Nghi Vo. The story is a fantasy retelling of "The Great Gatsby!" It is narrated by Jordan Baker, a minor character in the original novel, re-imagined as a Vietnamese immigrant with suppressed magical powers.

New Clementine’s Naughty & Nice Ice Cream Gatsby and Daisy Would Love

Old Sport

A tribute to the fragrant accords of men's cologne from the early 1920s, Old Sport captures the essence of embracing Jay Gatsby or Nick Carraway. Notes of floral elegance from violet and lavender swirl together with woodsy cedar depth and a hint of butterscotch sweetness, lingering like whispered secrets over champagne glasses. A taste as refined, mysterious, and unforgettable as Gatsby himself.

The Green Light

Daisy Buchanan embodies the green light, symbolizing Gatsby's unattainable dreams. This flavor captures her enchanting yet elusive essence with swirls of hibiscus peach jam in a fragrant chamomile tea ice cream—a taste of beauty, longing, and the sweetness of something just beyond your reach.

Vegan Gold-Hatted Lovers

Inspired by the novel's opening poem, Gold-Hatted Lovers embodies gilded decadence and rare indulgence. Coconut ice cream, flushed golden with turmeric, is speckled with candied cacao nibs, offering a taste as dazzling and bittersweet as a love pursued across glittering East Egg nights.

Raspberry Rosé Sorbet 

A sparkling celebration in every bite, Raspberry Rosé sorbet draws inspiration from the wild, extravagant parties of the roaring '20s, where champagne flowed freely, and desserts were decadently indulgent. Raspberry dances with sweet wine in a nod to the lavish glamour and endless revelry that defined Gatsby's world. 

About Clementine’s

Clementine’s Naughty & Nice Creamery, also known as Clementine’s Creamery, is an ice cream shop with six locations in the Greater St. Louis Area that serves unique small-batch ice cream flavors, including alcoholic and vegan options. Clementine’s Creamery was founded by Tamara Keefe in 2014. CEO, Tamara, grew up impoverished in a large Irish-Italian household; she and her family could not afford to join the other families on Sunday after church for the weekly trip to the ice cream parlor.

Clementine’s Naughty & Nice Creamery Tamara Keefe.

This exclusion from community and the longing it generated, left an indelible impression on her. The day her mother purchased a $2 hand-crank ice cream maker from a garage sale changed her life forever. The family established a Sunday-ice-cream-making ritual. Word of the deliciousness spread throughout the community and soon families flocked to her home…one family bringing the cream, another bringing the sugar…

Her passion for ice cream has resulted in seven storefront locations in the St. Louis area, one in Illinois, an online shop that ships to customers nationwide, and a catering business that services weddings, parties, and special events. This ice cream entrepreneur and self-proclaimed “Flavor Temptress” is devoted to bringing people together serving up love one scoop at a time.

Visit any of her six parlors in person or indulge virtually at clementinescreamery.

About the Hi-Pointe

An understated and wonderful St. Louis gem, the Hi-Pointe Theatre was built in 1922. The theater is located at the incredible intersection of Interstate 64, Clayton Road, Clayton Avenue, McCausland Avenue, Forest Avenue, Oakland Avenue, and Skinker Boulevard, today also the home of the world’s largest Amoco sign, and just at the southwest corner of Forest Park. Taking its name from the surrounding neighborhood, it is the highest point in the City of St. Louis. Unlike other theaters of its time, the Hi-Pointe was always intended to show movies—not vaudeville or plays—on the big screen in a huge, comfortable auditorium.

During the early days of cinema, the Warner Bros. Circuit of Theatres operated the Hi-Pointe, followed by Fanchon & Marco, St. Louis Amusement, and St. Louis’s Arthur Enterprises.

St. Louisans George and Georgia James owned the theater since the 1970s.

The theater has benefited from many renovations over its history. The aquamarine seating, a longtime favorite of St. Louis moviegoers, was added in 1963 and recently refurbished. Today, the theater boasts a huge new screen and explosive Dolby Digital sound while preserving the theater’s historic and neighborhood feel. This includes a cozy lobby, turquoise curtains, updated second-floor restrooms, and men’s urinals noted by the Riverfront Times as “best in St. Louis.”

As the oldest continuously operating single-screen movie theater in the St. Louis metropolitan area, the Hi-Pointe is proud to continue its 100-year tradition today. Moviegoers from all over the region love the Hi-Pointe, and it’s frequently voted St. Louis’s favorite theater.

See the newest movies in style at the oldest theater in St. Louis at 1005 McCausland Avenue, St. Louis, MO 63117 or online at hipointetheatre.