Major Player in St. Louis' Downtown Revitalization-21c-Named Official Hotel Partner with Major Player-Stl CITY SC
by Grayling Holmes / Photos compliments of 21c Museum Hotel St. Louis and St. Louis CITY SC
Two integral parts in the continuing St. Louis’ downtown renaissance have announced a partnership — 21c Museum Hotel and St. Louis CITY SC. The two major players have announced that the hotel has been named the official hotel partner for the current season of the famed soccer franchise. Since both entities burst onto the scene, they have been a magnet for the City of St. Louis — the sprawling 2.5-million peopled metropolis, and the expansive region. This partnership unites the two forward-thinking and community-oriented organizations whose common aim is to elevate both the fan and overall visitor experience.
2023 was a banner year for the city, when the first-class hotel and world-class sports facility burst onto the city landscape, filling it with new a new energy. CITY SC’s launch with the home-opener in March 2023 dovetailed with 21c’s ribbon cutting in August 2023.
Located within a mile or two of one another, the venues share some of the city’s most visited tourist attractions. The soccer stadium is next to Union Station in the city’s Downtown West neighborhood, and was completed in November 2022, with its inaugural season beginning soon after in 2023.
CityPark, where the team plays, is the anchor of a 31-acre development area. It is an STLMade 22,500-seat world-class soccer-specific stadium. The development also includes team offices, training facilities, and commercial districts. St. Louis CITY SC, one of the few majority female-led ownership groups in all of professional sports, was awarded Major League Soccer’s 28th expansion team in 2019.
The design of the stadium is intended to connect the surrounding area and the downtown area together while blending with the neighborhood.
Nearby, renovations on the historic, 10-story, Renaissance Revital-style Downtown YMCA building, gave birth to the now transformed 21c Museum Hotel to St. Louis. The eighth location for the distinctive hotel chain, the 5-star hotel boasts a unique blend of contemporary art, luxurious accommodations, and award-winning dining. The property includes a 173-room boutique hotel, world-class contemporary art museum with over 14,000 square feet of exhibition space, Idol Wolf restaurant, Good Press café, and Locust Street Athletic and Swim Club, a full-service wellness center.
“We are excited to partner with St. Louis CITY SC," said 21c St. Louis’ General Manager, JP Roberts. "This collaboration represents a fusion of our shared values, combining art, hospitality, and community. Together, we aim to create an unforgettable experience for fans and visitors alike, showcasing the vibrant spirit of St. Louis."
In addition to serving as a hub for visiting teams, 21c St. Louis will collaborate with St. Louis CITY SC on various promotions and events to engage fans and the community. This partnership underscores both organizations' dedication to excellence and innovation in their respective fields.
This summer, there are sweepstakes and rallies on the horizon, a total of three contests which include a 1-night stay and 21c and dinner at Idol Wolf for two.
Look to social media for announcements.
For more information, visit their websites at 21c Museum Hotel St. Louis and St. Louis CITY SC.