Antarctic Wonderland Now on Display in Window at Ladue's Hearth & Soul
Hearth & Soul continues its annual holiday tradition this year. An unforgettable holiday window is on display for passers by to marvel at and shoppers to see as they discover holiday treasures. Coupled with month-long festivities and daily advent calendar giveaways through December, Hearth & Soul is your home away from home for the best time of the year.
Hearth & Soul exterior.
Hearth and Soul CEO and Founder Susie Busch-Transou unveiled their third annual window on Monday, November 11th from 5:30-7:30pm revealing Antarctic Wonderland, Inspired by the resilient and community driven creatures we all know and love. penguins.
The store's front window has been completely transformed into a wonderland featuring an iceberg and 25+ life-sized penguins, bringing to life 25 unique Advent Calendar gifts strategically nestled throughout the scene. The window reveal is inspired by the time-honored tradition of New York City retailers creating elaborate scenes in their storefronts. Local artist Maura Creates worked hand in hand with the Hearth & Soul team to create this year's holiday window.
Antarctic display window.
Area residents and visitors have come to love and anticipate the reveal every November. Each day in December, the holiday window’s Advent Calendar counts down the days until Christmas with daily giveaways, valued between $50 and $500 representing a variety of unique products available at Hearth and Soul.
Before the reveal.
As part of its ongoing Nonprofit Partner Program, Hearth and Soul is honored to partner with The Saint Louis Zoo as their December Non Profit Partner. Throughout the month of December, 100% of the net profits from the sale of their featured candle of the month will be donated to The Saint Louis Zoo. Hearth and Soul is honored to highlight the many conservation efforts that the Zoo engages in as well as share the news of the Zoo’s newest development, Saint Louis Zoo WildCare Park, a world-class safari park and conservation center set to open to the public in 2027 on 425 acres in north St. Louis County near the confluence of the Mississippi and Missouri Rivers.
The reveal!
Since the store's opening in 2022, Hearth and Soul has continued the tradition of turning their storefront into a dazzling holiday scene. Designs have included “Winter Wonderland”, with beautiful white birch trees & “Believe”, which featured a store-sized scene from the classic holiday film, Elf.
“The holiday window tradition is a signature event at the Hearth and part of our commitment to being more than a store,” said Susie Busch- Transou, CEO and Founder of Hearth and Soul. “It’s such an honor to share joy and bring the community together during the most wonderful time of the year.”
Holiday Events
Wednesday, November 20 | 4pm -7pm MICDS Pop-Up
Friday, November 29| 10am-7pm Better Black Friday
December 1-25 | Advent Calendar: 25 Days of Giveaways | Instagram @shophearthandsoul
Wednesday, December 4 | 6pm-8pm A Black Tie Affair
Friday, December 6 | 5pm-7pm Ladue Chapel Nursery School’s 32nd Annual Holiday Mart
Thursday, December 19 | 5pm-7pm Guys Night Out
Tuesday, December 19 - Tuesday, December 24 | 10am-7pm Cheers to the Procrastinators
Hearth & Soul Owner and Founder Susie Busch-Transou with penguins at entrance to the store.
About Hearth and Soul
Hearth and Soul, a lifestyle experience store, was created in 2015 with its concept store in Tallahassee, Florida, and its second location in St. Louis, Missouri in 2019. A vision of Susie Busch Transou, the store’s concept was born out of the desire to create a gathering place reminiscent of the home where friends can connect, discover and acquire unique and interesting things – including top brands and local artisan goods. With ongoing experiences designed to connect the community and provide welcome breaks in an otherwise hectic world, Hearth & Soul is “more than a store.”
Shoppers will find women’s and men's apparel, accessories, furniture, lighting, kitchen and bar provisions, library, special gatherings, wedding registry, specialty gifting and design services.
Learn more: hearthandsoul.com |@shophearthandsoul